start with the Position package ($15,000 AUD) if buyers don't yet repeat your message back: who buys from you and why, worked out

Customers buy because of you. The people you hire can't borrow that.

We work out what your customers are actually buying and write it down, so the people you hire can sell it too.

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01 / who this is for

Founder-led B2B companies, roughly 5 to 100 people, where you still own the commercial motion.

Right for you

If the number is yours but the method isn't written down, this is for you.

Not right for you

Already have a VP of Sales running a working machine? Then this isn't for you.

02 / the missing system

The founders I work with already run on systems

Usually one for how you deliver, one for how you run the company.

Revenue is the exception. It still runs on you, deal by deal.

signalrev builds the part a hire can't, a revenue operating system: why customers buy from you, written down, and a way to check it's working.

Get it right and selling doesn't run entirely through you, which is what you want before you hire, raise or sell.

why it looks fine

Your CRM can't tell you which deals are real

Your CRM counts what's easy to count. Meetings booked, emails sent, deals moved a stage.

So the dashboard looks busy, and busy feels like progress. What it can't tell you is which deals are real.

That call still lives in your head, deal by deal. It walks out the door when you hand the pipeline to someone else.

We write down what each deal has to show before it moves, so the people you hire can see it too.

03 / the difference

Anyone can write your website and pitch

The difference is whether how deals move gets inspected or just asserted.

We inspect it.

04 / what we install

Three packages, Position, Presence and Inspection, bought separately and connected by one system

Three things

Each is bought on its own, and inspection can run alongside presence. Position runs 5 to 8 weeks at a weekly pace, Presence 5 to 7, Inspection 3 to 4.

Position

Who you sell to, and what they're buying from you. This is business-model work, not a tagline.

We lock the offer. Then we build a position a cold reader can act on, no meeting required, and the website copy that carries it.

Presence

Your LinkedIn, and the posts that bring the right buyer to you.

Built so the right buyer lands and knows in one read whether to book a call. You keep it running.

You get a way to read your own signals: which posts pull the right buyer, which pull noise. So you can tell working from busy.

The reaching-out: a defined prospect list and a short set of follow-up messages, written with us and sent by you.

Inspection

The weekly review, an optional block after inspection, where you ask: are these deals real? Is the forecast honest? I run it with you on your live pipeline until you can run it alone. One decision each week, backed by evidence.

Motion with no inspection is activity nobody is checking. It's how you see whether what you've built is working.

05 / the loop, in practice

The weekly loop, four steps in order: deals flagged (real or not), evidence reviewed, one decision made, course corrected. An arrow then returns to the start, labelled run again next week.

The loop runs every week

Four steps. Same order. No skipping.

Deals flagged, real or not.
Evidence reviewed.
One decision made.
Course corrected.

Then it runs again next week.

06 / what this is not

What this is not

Not a replacement for your sales hire. We build what they walk into: why customers buy, written down, and a way to check it.

Not a HubSpot partner. We set up your CRM around the review, but the tools are infrastructure and the thinking is the product.

Not a LinkedIn ghostwriter. We draft your first run of posts with you, then you keep it going.

07 / you own it

The system stays with you

The system doesn't depend on us. What transfers when it ends: everything built during the engagement. It goes to your next hire, not just you. Ongoing support after that is optional. Nothing you built depends on it.

08 / one next step

Book a call to see if there's a fit

Thirty minutes, a first look at where the gap might be. Every call is with me, Richard.

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